Marketing

What do Aventis Pharmaceuticals, Ferguson Enterprises, ConocoPhillips, Sprint, Enterprise Rent-A-Car, Sherwin-Williams, and Wal-Mart have in common? They all try to sell products to you, the consumer, through marketing. Marketing is the exchange that takes place between consumers and sellers to satisfy individual and organizational goals. Successful marketing is customer driven. It addresses customer needs and desires, then seeks to satisfy consumers with quality goods and services. It involves having the right product, at the right price, at the right place, and at the right time. Successful marketing is a major reason why Payless Shoesource can make a profit, and it is also the reason Hormel Foods Corporation is a ‘‘superstar company’’ instead of just another food distribution firm. Companies must now globally monitor changes in customers and competition, while evaluating emerging legal, technological, social, and economic opportunities. Marketing is at the core of overall strategy for manufacturers, service companies, sports marketing, retailers, and nonprofit institutions. It is the main source of information about markets and customers and helps a company attain a global competitive advantage.
A degree in marketing gives your career a potential for growth not found in many other areas. Versatile marketing graduates qualify as candidates for general management programs in a variety of business segments. Kansas State University marketing graduates have a strong placement record. The Department of Marketing Advisory Council is comprised of 30 major firms that provide student employment and paid summer internships. Recent graduates have been employed in various locations and marketing positions with starting salaries ranging from $28,000 to $50,000 a year. The average starting salary for K-State marketing majors is $34,000.

Marketing Courses at KSU
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Marketing Faculty at KSU
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