Careers

The marketing curriculum provides a good background for a variety of challenging careers. We maintain close relationships with firms from many industries. Some potential areas include:

Professional selling and sales management
Most sales positions involve industrial transactions where professional salespeople call on purchasing managers employed by manufacturers, wholesalers, retailers, government, and other institutions. Many companies pay bonuses for successful selling.

Advertising
There are four major types of advertising jobs: client planning and coordination, creative development and execution of individual advertisements by writers and artists, media selection, and research to supply the data to carry out functions in the other areas. Most jobs in advertising can be filled by marketing majors.

Research
Marketing research is increasingly demanded by companies today. Various areas of marketing research include: market analysis, site location, consumer research, advertising research, operations research, and sales analysis and forecasting for industrial firms.

Retailing
Retailing is a dynamic field offering a variety of positions in retail management, including sales representatives, buyers, and store managers. The number and diversity of retail establishments allow many opportunities for entry into an exciting career. Customer relations is also growing as a career option in retailing.

Brand management
Product or brand managers serve as marketing specialists for one or more brands or groups of products. Careful planning of all activities influences the success of a brand. These include advertising, sales promotion, packaging, new product development, and distribution.

Distribution
Jobs in physical distribution emphasize details and daily operations more than other areas in marketing. Traffic managers in physical distribution ensure that the right products are at the right place at the right time while maintaining control over costs. This means balancing costs and goals in such areas as warehousing, transportation, inventory management, and customer service.